About me
I’m a Senior Product Designer with a background in front-end development and a passion for creating intuitive, scalable digital experiences. I thrive at the intersection of strategy and execution, designing products that simplify complexity and drive impact.
Beyond product design, I’m also the Founder & CCO of Enigma X, a narrative-driven art studio that transforms personal stories into bespoke, generated artworks. Leading the creative side of this business has sharpened my skills in creative direction, product innovation, and client collaboration—all of which fuel my approach to design.
When I’m not designing, you’ll find me attempting standup at a local bar.
My Strengths
🚀 Designing at Scale for Complex Systems
With a background in front-end development and over eight years in product design, I specialise in creating scalable, intuitive enterprise tools that streamline workflows and improve decision-making. At Atlassian, I’ve worked on large-scale enterprise solutions, ensuring complex systems are designed for efficiency, usability, and long-term scalability.
📊 Data-informed, Research-Led Decision-Making
I believe great design is driven by user insights and data. Whether conducting research, analysing usage patterns, or iterating on feedback, I ensure my designs are rooted in real-world user needs. My experience designing for data-heavy interfaces and workflow automation tools allows me to create solutions that empower users to make informed decisions.
🌐 Enterprise Tool & Operational Workflow Design
I specialise in designing internal/external tools and enterprise workflows that improve efficiency, collaboration, and decision-making. My work focuses on workflow optimisation, data visualisation, Third party integrations, and decision-support systems, ensuring that internal teams can work smarter and faster with intuitive, well-structured experiences.
💻 Bridging Design & Development
My experience in front-end development (HTML, CSS, JavaScript) allows me to collaborate closely with engineers, ensuring that my designs are both user-friendly and technically feasible. I understand development constraints, which helps me create designs that translate seamlessly into code, optimise performance, and maintain scalability.
🤝 Cross-Functional Collaboration & Stakeholder Alignment
I thrive in multi-disciplinary environments, having worked alongside engineers, product managers, data scientists, and even architects and interior designers. At Atlassian, I collaborate across teams to align business goals, user needs, and technical feasibility, ensuring product decisions are both strategic and user-focused.
🏎️ Thriving in Ambiguity & Driving Clarity
I’m comfortable working in fast-paced, ambiguous environments, where problems are complex andrestricted. I enjoy breaking down challenges, identifying patterns, and structuring them into clear, actionable solutions that scale effectively across teams and organisations.
✨ AI & Human-Centred Design
At Enigma X, I explore the intersection of AI, storytelling, and design, creating personalised, AI-driven art experiences. In my product design work, including at Atlassian, I focus on integrating AI and automation into enterprise tools, ensuring that machine learning enhances decision-making while remaining intuitive and transparent for users.
📖 Storytelling & Communication
Beyond design, I have a strong ability to engage, influence, and simplify complex ideas—a skill sharpened through stand-up comedy and leading design initiatives. Whether presenting design decisions, facilitating workshops, or aligning teams on a vision, I use storytelling to make ideas clear, memorable, and persuasive.
My Experience

2024 - Present
Atlassian
Senior Product Designer (Product integrations)

2023 - Present
Enigma X
CCO (Chief Creative Officer)

2022 - 2024
Me & u
Lead Product Designer (Scalability/Growth)


2023
The University of Sydney
Senior Product Designer (Contract)

2020-2021
Selfie Skin
Senior Product Designer (Contract)

2020-2022
Formbay
Product Designer

2017-2019
Imosphere
Product Designer and Frontend Developer
2017
Freelancing
Product Designer and Frontend Developer
2014-2017
Birmingham City University
Studying: BSc Hons Digital Media Technology